AI Engine Optimisation for E-Commerce

Does AI recommend
your brand — or your competitors?

Signal Proof is a step-by-step system you complete in 30 days that makes your store the easiest, most trustworthy brand for AI to recommend. Clear structure. Strong proof. Built to compound.

One-time purchase
30-day sprint system
Instant Notion access
No monthly fees
+34%
Share of Model gain
5 / 5
AI platforms covered
signalproof.notion.site
Live
Start
🏠 Dashboard
🏎️ Start Here
AEO Foundation
🧠 Masterclass
🔬 AI Platforms
🏗️ Architecture
⚡ Technical
🌐 Off-Site
🎯 Brand Entity
Sprint
🗓️ Sprint Board
⚡ Technical AEO Checklist
Schema · Crawl Access · llms.txt
7/10
AI Score
↑ from 2
43%
Share of Model
Day 18
Sprint
AI Mention Score — 4 Weeks
Wk 1Wk 2Wk 3Wk 4
ChatGPT ✓
Perplexity ✓
Claude ✓
Google AI ✓
Gemini ✓

Your brand, recommended across every AI platform

Why Now

The way your customers find products just changed. Again.

Not long ago, getting found online meant showing up on Google. Brands invested in SEO, rewrote product pages, built backlinks. The ones who figured it out got seen. The ones who didn't got buried. That shift took years to play out. This one is moving faster.

More and more shoppers are skipping Google entirely. 70% of consumers now use AI tools for product research — and 58% of Google searches end with zero clicks. They're opening ChatGPT, Claude, or Perplexity and asking: "What's the best sustainable running shoe under £100?" or "Which protein brand is actually worth it?" The average AI query is 23 words long. Shoppers are asking detailed questions and expecting specific answers — with a recommendation.

The brands it recommends aren't necessarily the best. They're the ones with well-structured semantic content, strong entity recognition, and the kind of verifiable trust signals that large language models weight heavily when generating recommendations.

Right now, most brands have no idea this is happening. That's the window. The brands who act in the next 6–12 months will be the ones AI learns to recommend. The ones who wait will spend years trying to catch up — just like SEO all over again.
The Problem

Most e-commerce stores are invisible to AI — and don't know it.

As more shoppers ask AI what to buy and which brand is better, the brands being recommended are the ones with clear structure, strong proof, and trustworthy signals. If your product pages read as marketing copy rather than decision tools, AI will recommend competitors who've made it easier to trust and cite them.

70%
of consumers now use AI tools for product research before making a purchase decision
58%
of Google searches now end with zero clicks — shoppers get answers from AI without visiting any site
23 words
is the average AI query — vs 4 words for Google. Shoppers are asking detailed, specific questions
The Workspace

Your entire AEO system in one Notion hub

Duplicate it, fill it in, and follow the sprint. Built for founders who ship — not study.

signalproof.notion.site
Start
🏠 Dashboard
🏎️ Start Here
AEO Foundation
🧠 Masterclass
🔬 AI Platforms
🏗️ Architecture
⚡ Technical
🌐 Off-Site
🎯 Brand Entity
Sprint
🗓️ Sprint Board
Measurement
🔍 Prompt Tracker
📈 Scorecard
Week 2 — Trust + Proof Signals
Sprint progress · 14 tasks remaining · Day 11
67%
Sprint complete
4/5
Money pages
+3
AI mentions
82
Readiness score
DoneAdd FAQ block to top product page
DoneRewrite shipping policy in plain language
In ProgressPublish comparison page vs competitor
To DoAdd trust proof block to checkout page

The Signal Proof Implementation Hub — your Notion workspace, ready to duplicate on day one.

What's Inside

Two layers. One complete system.

Six education-first foundation guides explain the why. Six purpose-built tools handle the execution.

🧠 Foundation Guide

AEO Masterclass

The essential briefing on how AI picks winners. Consensus signals, information gain, semantic triples, and the buyer journey framework — explained with examples.

🔬 Foundation Guide

AI Platform Breakdown

How ChatGPT, Perplexity, Claude, Google AI Overviews, and Gemini each decide what to recommend — with platform-specific tactics and prompt testing tips.

🏗️ Foundation Guide

Content Architecture Guide

Build a content cluster AI can navigate: the 4 content layers, linking rules, Week 3 decision-cluster build order, and minimum viable cluster checklist.

Foundation Guide

Technical AEO Checklist

Schema markup (Product, FAQPage, Article), crawl access rules for every major AI bot, llms.txt template, and page freshness signals — with copy-paste JSON-LD code.

🌐 Foundation Guide

Off-Site Citation Playbook

Build consensus signals beyond your own site: Trustpilot, Reddit, G2, YouTube, and industry listicles — with a priority matrix and monthly maintenance checklist.

🎯 Foundation Guide

Brand Entity Builder

Define and distribute the consistent, verifiable attributes AI needs to confidently represent your brand — complete with entity tests and Google Knowledge Panel setup.

🗓️ Sprint Tool

30-Day Sprint Board

A structured task system broken into 4 weeks. Each task has one job: increase the probability AI recommends you. Clear status, progress bars, and outcomes.

🔍 Sprint Tool

AI Prompt Tracker

Run real buyer prompts across AI platforms. Track who appears, who doesn't, and exactly why — then fix it. Baseline, Intent, and Conversion prompt sets included.

💸 Sprint Tool

Money Pages Optimiser

Focus on your top 5 revenue pages. A readiness score and progress bar shows exactly what each page still needs to become citation-ready.

📈 Sprint Tool

AIEO Scorecard

Log your weekly mention scores and Share of Model metric. Turns AI visibility into something measurable, comparable, and improvable week over week.

📋 Sprint Tool

Template Vault

Copy-paste templates for every task: FAQ blocks, semantic triple rewrites, comparison pages, review requests, policy rewrites, and decision-stage content SOPs.

🛍️ Sprint Tool

Examples Library

Fully completed examples across every template type. Copy the structure, replace the details, publish the same day. No blank-page problem.

The 30-Day Sprint

Four weeks. Clear outcomes.

Each week builds on the last. By Week 4 you have a repeatable system — not a one-time fix.

Week 1

Baseline + Money Pages

Establish your starting score. Choose your top 5 pages. Add FAQ blocks. Check policy clarity.

You stop guessing
Week 2

Trust + Proof Signals

Strengthen reviews, guarantees, and specs. Make policies scannable. Add visible proof blocks.

AI has more to cite
Week 3

Decision Content

Publish comparison pages, best-for pages, and Q&A posts. Win high-intent queries.

You show up at decision stage
Week 4

System + Monitoring

Review what moved. Set up your monthly routine. Make the advantage permanent.

It compounds
The Framework

Signal + Proof — the two pillars

Everything in the sprint maps back to one of these two fundamentals. But first — here's how AI decides who to recommend.

How AI Decides

Three signals determine whether AI recommends your brand or ignores it.

🔁
Consensus

Multiple independent sources say the same thing about your brand. AI weights consistency across Trustpilot, Reddit, G2, YouTube, and press — not just your own site.

🎯
Information Gain

Your content contains specific, verifiable claims not found elsewhere. Precise specs, measurable outcomes, and named differentiators — not vague marketing copy.

🏷️
Entity Clarity

AI can identify your brand as a named subject with consistent attributes. Your name, category, differentiators, and proof points are unambiguous across every touchpoint.

Pillar 01

Signal

Make your content extractable and citable
  • Semantic triples — [Subject] [verb] [concrete object]
  • Feature → How → Outcome paragraph structure
  • FAQ blocks with specific, answerable questions
  • Schema markup (Product, FAQPage, Article)
  • llms.txt navigation map for AI crawlers
  • Content clusters AI can navigate end-to-end
Pillar 02

Proof

Build the trust signals that trigger recommendation
  • Verified reviews across Trustpilot, Reddit, G2
  • Named guarantees with specific terms
  • Precise spec language — measurable claims only
  • Comparison and decision-stage content pages
  • Brand entity consistency across all touchpoints
  • Consensus signals from off-site citations
Who It's For

Built for founders who execute

Not a course. A system. Built for people who want to ship improvements, not study them.

This is for you if…

  • You're doing £20k–£500k/month and want to stay visible as AI reshapes discovery
  • You want a clear, step-by-step system — not another framework to think about
  • You're watching competitors get recommended and want to understand why
  • You have real money pages worth optimising and real reviews worth leveraging
  • You can commit 15–30 minutes a day for 30 days

This is not for you if…

  • You're pre-revenue or have fewer than a handful of real customers
  • You're looking for a magic tool that automates AI rankings
  • You want guaranteed placement in specific AI tools — nobody can promise that
  • You're not willing to make actual changes to your product pages and content
  • You want someone else to do it for you (we're building that — it's not ready yet)
What Founders Are Saying

Real results from real stores

"Within about two weeks of following the sprint, our brand started showing up in ChatGPT responses for our main product category. What an impact!"

DC
DC
Marketing Director, Menswear · £20k/month
Verified

"I'd been spending bucket loads on SEO and never thought about AI visibility. This reframed everything. The Notion workspace is incredibly well structured — it made the whole thing feel manageable."

AP
AP
Head of Growth, Supplements · £210k/month
Verified

"Bought it on a Friday, spent the weekend going through the framework, started Week 1 on Monday. By the end of the month I could track real improvement in AI mentions. Worth every penny."

SV
SV
Partnerships & Growth Director, Fin-tech · £550k/month
Verified
"

I've spent over 10 years working with brands who started because they love what they do — the craft, the process, the satisfaction of a happy customer. Not for quick wins.

What frustrated me was watching those brands get overlooked online. Not because their products were worse, but because navigating the digital landscape isn't why they started. Average brands with bigger budgets kept winning visibility they didn't deserve.

AI search is the latest shift — and it's moving faster than SEO ever did. I built Signal Proof so founders who care deeply about what they make don't get left behind again.

D
Dahn
Founder, Signal Proof
Pricing

One price. Everything included.

Early adopter pricing while we gather the first round of case studies.

⚡ Early Adopter Price
Signal Proof Implementation Hub
£147
£297
One-time payment · Instant Notion access · Price rising to £297
  • Complete Notion workspace — yours to duplicate and edit
  • 30-Day Sprint Board with 4 weeks of structured tasks
  • AI Prompt Tracker (Baseline, Intent & Conversion)
  • Money Pages Optimiser with readiness scoring
  • AIEO Scorecard with Share of Model tracking
  • Template Vault — semantic triples, FAQ, comparison, review templates
  • Examples Library with fully completed examples
  • AIEO Terminology Cheat Sheet (A–Z)
  • 🧠 AEO Masterclass — how AI picks winners
    New
  • 🔬 AI Platform Breakdown (ChatGPT, Perplexity, Claude, Google AI, Gemini)
    New
  • 🏗️ Content Architecture Guide — build clusters AI can navigate
    New
  • ⚡ Technical AEO Checklist — schema, crawl access & llms.txt
    New
  • 🌐 Off-Site Citation Playbook — get cited beyond your own site
    New
  • 🎯 Brand Entity Builder — make AI know exactly who you are
    New
Get Instant Access — £147 →

🔒 Secure checkout via Dodo Payments · Instant Notion access on purchase

Questions

Straight answers

Do I need to know Notion to use this?
+
No. If you can use a spreadsheet, you can use this. The workspace is pre-built — you duplicate it, fill in your details, and follow the sprint. Total setup time is under 5 minutes.
Can you guarantee I'll appear in AI results?
+
No — and anyone who promises that is lying. What we can do is significantly improve the signals that make AI more likely to recommend you. The Prompt Tracker and Share of Model metric measure the impact over time.
How much time does this take each week?
+
Most sprint tasks take 15–30 minutes. Content tasks like comparison pages take 1–2 hours. Realistically: 2–3 hours a week for 4 weeks, then 30 minutes a month to maintain.
What if I fall behind on the sprint?
+
Don't restart — just continue. This is a momentum-based system, not a calendar-based one. Missing a week doesn't reset your progress. A 6-week sprint is still a completed sprint.
What happens after I buy?
+
You'll receive an email with a link to the Notion workspace. Click Duplicate to add it to your own Notion account (a free account is all you need). Then open Start Here and follow the instructions — you can complete your first action in under 15 minutes.
What are the 6 new AEO Foundation guides?
+
The Foundation guides are the education layer I added to explain why each sprint task works. They cover: how AI picks winners (Masterclass), each AI platform's citation logic (Platform Breakdown), building content clusters (Architecture Guide), schema and technical setup (Technical Checklist), off-site citations (Citation Playbook), and building your brand entity (Brand Entity Builder). Read them once before starting the sprint.
Ready?

Become the brand AI can confidently recommend.

30 days. Real changes. A system you can run every month.

Get the Hub — £147 →

Early adopter price · One-time payment · No monthly fees

Got a question?

Happy to help before you buy. We'll get back to you within 24 hours.

contact@signalproof.io